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22 Jul 2010

The evidence for social marketing

Via email from the National Social Marketing Centre

The NSMC is commissioning a review into the effectiveness of social marketing to effect behaviour change.

The report, which will be the first of its kind since 'Its Our health' in 2006, will systematically search the UK evidence base and synthesise the findings. As well as reviewing the published evidence, the NSMC will be contacting practitioners and agencies working within social marketing for their data on its effectiveness.

The review will take place over the next two months with a report being launched in late autumn. If you would like to take part in the review and send details of your evidence then please email info@nsmcentre.org.uk.

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This blog tries to pick up relevant media and research stories about drug education. It mainly focuses on information in England as this is the geographical remit for the Drug Education Forum. We welcome comments that are on topic.

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