22 Apr 2010
The Influence of Sports Stars
Researchers from the UK and Australia have been looking at the influence that reporting about sports stars drinking has on young people's behaviour.
The paper is published in Drug and Alcohol Review but in their press release the researchers say:
“Our research shows that young people, both sporting participants and non-sporting participants, don’t appear to be influenced by the drinking habits of high-profile sportspeople as depicted in the mass media.”
In fact they go on to say that non-sporting young people drank less if they thought sports stars drank more, and otherwise drinking behaviour was:
strongly related to the overestimation of their friends’ drinking and, in sportspeople only, to sport-specific cultural habits, such as the drinking with competitors after games.
Which seems to make the case for improving young people's understanding of their peers' social norms.
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About this blog
This blog tries to pick up relevant media and research stories about drug education. It mainly focuses on information in England as this is the geographical remit for the Drug Education Forum. We welcome comments that are on topic.Categories
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